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Discovr music3/19/2023 But discovering new music remains a very powerful experience. With a full-time job and two young children, these days I don’t have much time to seek out new artists. It is very weird, very rough music, and I’m not suggesting it’s something most people would, or should, like. She’s rapping and shouting and singing over an instrumental that mixes dancehall, electro, and traditional African drum patterns. It was the first track on the playlist, and my jaw just dropped. I hadn’t heard of Diop until two months ago, when someone put her on a mixtape for me. Discovering new music remains a very powerful experience The record propelled her to superstar status in Senegal. Liital took the traditional spoken word art form and merged it with the raucous modernity of electronic synth and drum loops. Diop’s distinctive vocals made her a sought-after performer at the weddings and funerals of the rich and powerful, but only a single album of her work is widely available - Liital, originally released in 1994. Faidr is piloting this program with 30-50 new artists in Q2 and will scale from there.Ĭontact us if you’re interested in participating.In the ‘90s, Aby Ngana Diop was the queen of taasu, a practice of ritual poetry performed by female griots in Senegal. They are curating the songs faidr will serve up to users. We already have our pilot curators on board, and we are vetting music with artists, managers and promoters across the U.S. We expect the Discovr music feature to be live in the app late Q2 2022. For independent artists, this reclaimed time during an ad break is a new opportunity to engage listeners with songs. If a user does not wish to hear ads, faidr will switch the user at the beginning of the segment to other content, automatically, while the ad break plays. Faidr gives users a lot of choice and control over what they do and do not want to hear. Our AI engine analyzes audio in real time. These are the interruptions many listeners dislike enough to leave the stream. This is a traditional public stream for a radio station and ads make up about 28% of each hour of listening. They can also see the top 10 new artist charts in any genre and listen directly from those lists.įaidr brings the modern-user’s expectations of control and personalization to radio. They will receive listening data and be paid for every play.įor listeners, when the program launches at the end of Q2, listeners simply select the music format, and faidr will play Discovr songs. Independent artists in the Discovr program will be added to 4500+ live and local radio station playlists in early summer (2022). Getting paid for radio airplay in the faidr app. We want to make it easier for consumers to find new music, based on what they already like on the radio, as well as give popular independent artists access to mainstream exposure. There’s no way for an independent artist to get mainstream exposure unless a large radio station decides to play their songs, and this is exceedingly rare. Problem with both options is new listeners have to seek the artist out, in many cases by name. Independent artists have two clear choices today: They can submit songs to big platforms, or they can submit on independent-artist-focused streamers. We’ve conducted numerous consumer surveys, and most radio listeners want access to new music and don’t always know where to find it. In addition to airplay, artists in the Discovr program receive mainstream exposure, proof of popularity through leaderboards, valuable data on listener behaviors and engagement and compensation at the fair market rate for music.
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